Building Professional Image Through Business Etiquette
About the Trainer
Evelyn Yeo graduated from the National University of Singapore, in 1987, with a Bachelor of Arts Degree. She majored in Economics and Chinese Studies and took up Japanese Studies as a subsidiary subject. She is well-versed and proficient as a multilingual trainer. She also attained the National Trainer Competency Standards - Advance Certificate in Training and Assessment ( ACTA ) awarded by Singapore Workforce Development Agency ( WDA ).
Evelyn has spent more than two decades in providing training and consultancy services for the retail industry in Singapore. She spent first half of her training career working with organizations such as Duty Free Shoppers Singapore Private Limited (DFS), Singapore Retailers Association (SRA) as well as Luxasia Pte Ltd. During her corporate training career, she designed, developed more than 20 in-house training programmes and conducted hundreds runs of long and short training programmes in the area of Customer Service, Retail Selling Techniques and Supervisory Management. She also managed training functions for Luxasia and took charge in training the respective managers from the six regional offices. She worked closely with frontline sales team at the shop floor through On-the-job training ( OJT ) programme. Evelyn was also involved in simultaneous interpretation during seminars or talks for the study groups from China and Taiwan when she was working with SRA.
In her capacity as a free-lance training consultant in the past decade, she has worked in collaboration with established training organizations, namely, Tuv Sud PSB Learning Pte Ltd ( previously known as PSB Academy), Singapore Retailers Association, The Retail Academy of Singapore, Singapore Institute of Retail Studies ( An Institute under Nanyang Polytechnic) , Asia Academy For Retailing, NTUC Learning Hub and Kaplan Professional. She was also experienced in providing training and consultancy services to retail organizations such as Novena Holding Limited, Samsonite Singapore Pte Ltd and AsiaMalls Management Pte Ltd. She helped these organizations to design training plan that is customized according to their training needs, to develop and conduct training programmes and also to measure training effectiveness through internal and external audits ( Mystery Shoppers programme ). This holistic training approach has helped Novena Holdings Limited achieved the first People Developer Standard (PDS) Award for furniture retailer in year 2006. She has also conducted overseas training in Jakarta, Indonesia and Shanghai, China.
Evelyn shows keen interest in training. She is known amongst participants as a friendly and able facilitator and instructor. Thus, she obtains consistently high end-of-course ratings from participants. She views training as a challenging and rewarding career because it offers her a great opportunity to help participants as well as herself to excel in personal development.
Moving ahead, Evelyn hopes to be involved with more local as well as overseas training projects to widen her horizon.
Training Overview
At the end of this 2-day programme, the participants will be equipped with the following essential skills and knowledge of Business Etiquette in order to project a professional image at workplace.
√ Creating A Positive First Impression
- The Importance of Positive First Impression
- Factors affecting First Impression
- Moments of Truth
√ Business Etiquette
- Grooming for Men and Women
- Etiquette on Communication - verbal and vocal
- Gestures and Mannerism
- Greeting and Self-introduction
- Creating " small-talk"
- Business Card Protocol
- General understanding on Cross-cultural differences in Business Etiquette
√ Telephone Etiquette
- Handling Incoming Calls ( routine and challenging calls )
- Preparing For Outgoing Calls
Target
This programme is specially designed for Retail Sales Associates, Customer Service Officers, Sales Executives, Office Staff or any Service Providers who need to interact with customers in the Service Industry.
Methodology
To maximise learning effectiveness , this 2-day programme is highly interactive with a series of class activities - mini lecture, group discussions, presentation, games and role-plays.







