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Study Tour Highlights

- Meet world-class US retail store designers, VM props & mannequins suppliers, and visual merchandising directors for one-on-one conversation specially arranged for tour members.
- Visit South Coast Plaza, one of America's oldest and largest malls to discover the secrets behind its continuous success.
- Visit a Target Mega Store and Macy's Home Store for a special behind-the-scenes tour.
- Visit niche shopping streets like Abbot Kinney Boulevard, 3rd Street Promenade, Beverly Hills, and Rodeo Drive.
- Be at the GlobalShop 2010 in Las Vegas – the world's largest annual conference & exhibition for retail store design, visual merchandising and in-store marketing.
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Retail VM Study Tour 2010 to Los Angeles & Las Vegas, USA (focus: Visual Merchandising, Store Design & In-Store Marketing)
5 - 13 March 2010 |
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- Effective VM and store design attract the right customers to the store and increase sales.
- Keeping abreast with VM innovations and store design enables the retailer to maintain its lead in the competition.
- Jostling to be the Entertainment Capital of the World, both Los Angeles and Las Vegas are also bustling centres for innovative retailers and shopping malls; two of the best cities in the world to spot the latest VM innovations and retail concepts.
Organized by:

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This is the second Retail VM Study Tour to Los Angeles and Las Vegas, USA jointly organised by the Retail Academy of Singapore and Visual Merchandising Asia.
Participate in the Retail VM Study Tour 2010 and be a part of the GlobalShop 2010 in Las Vegas where you will learn from the professionals how to renew ideas and update your business with new retail methodologies to face the challenges of the retail market today.
Led by Mr Jose Maria Bustos, the group will head to Los Angeles to meet with leaders in the Retail Design, Visual Merchandising and In-Store Marketing sectors to gain fresh insights through constructive discussion sessions. There will also be visits to innovative stores and niche shopping streets in LA. The next stop will be Las Vegas, a city that leads the nation in integrated gaming, entertainment, dining and retail attractions.
While in Las Vegas, participants will experience the exciting range of exhibits and seminars at the GlobalShop 2010, and have scheduled time slots to meet with many of the top firms exhibiting at the trade show. Participants will also visit exciting shopping destinations such as the newly open Shoppes at the Palazzo and the soon-to-open CityCenter.
About the Retail Academy of Singapore The Retail Academy of Singapore is established to support retailers and shopping centres by providing training programmes that will help raise the capabilities of their workforce. Jointly set up by the Singapore Retailers Association and SPRING Singapore, the Retail Academy is dedicated to the professional development of the retail workforce at all levels.
Web: www.retailacademy.com.sg.
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| Date |
Programme |
| 26 January (Tue) |
Pre-Study Tour Workshop This workshop will prepare participants with what to look for and how to appreciate the VM experience in the USA. |
5 March (Fri) |
Arrive in Los Angeles, USA |
6 March (Sat) |
- Silvestri Display (a leading supplier of VM props and Mannequins)
- A Northface store designed by JGA (a leading retail design firm)
- Rodeo Drive (featuring Barneys Beverly Hills)
- Third Street Promenade where some of America's most innovative brands are located
- Out-of-the-Box Inspirations: late night visit to Big Boy Burgers joint to view state of the art Hot Rod automobiles (VM is all about theatre and this is theatre at its best!)
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7 March (Sun) |
- The Grove Shopping Mall (to experience one of the world's most successful outdoor malls with a concept which epitomizes old Los Angeles inclusive of street trolley and all)
- Niche shopping streets like Abbot Kinney Boulevard with shops like Neptina, Elizabeth Paige Smith, Loja Design and more…
- Target Mega Store
- Out-of-the-Box Inspirations: Walt Disney Concert Hall (Designed by Frank Gehry, one of the world's leading architects. While it has a bookstore and a gift shop, this cultural icon has impacted the revitalisation of the L.A. downtown.)
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8 March (Mon) |
- Meet Giorgio Barrousso (international and award winning designer) at the Snaidero Showroom
- Meet Gensler Group (one of the world's leading retail design firms)
- South Coast Plaza (one of America's largest and most successful malls)
- Macy's Home Store at South Coast Plaza (a VM tour)
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9 March (Tue) |
- Pacific Design Center (meet Pucci International, Holly Hunt and Espasso)
- Depart for Las Vegas at noon
- Chelsea Premium Outlet (one of the world's largest discount store)
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10 March (Wed) |
- Meet Peggy Kennedy (of FRCH), Martin Pegler, and Patina V
- GlobalShop* exhibitions and workshops (self-guided)
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11 March (Thu) |
- Meet Elevations Plus, Amerlux Lighting, and Holiday Foliage Inc
- GlobalShop exhibitions and workshops (self-guided)
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12 March (Fri) |
- The Shoppes at The Palazzo (featuring Barneys New York), and the CityCenter (the latest mega development in Las Vegas by MGM Mirage comprising retail, gaming, entertainment, 6,000 hotel rooms, and residential)
- GlobalShop exhibitions and workshops (self-guided)
- Dinner meeting
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13 March (Sat) |
Return to Singapore |
| Note: * GlobalShop 2010 programme at: www.globalshop.org |

- Retail Directors & Managers
- Visual Merchandisers
- Brand/Product Managers
- Buyers
- Sales/ Store Operations Managers
- Store Planners
- Store or Interior Designers
- Retail Architects
- Exhibition & Retail Promotion Suppliers
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Past attendees: Courts (S) Pte Ltd, Planet Traveller, Cupid Jewels, Home Fix DIY, Eu Yan Sang, Positive Design, IWA Design, Fila, LVMH, Contempo Co. Indo, Columbia Co. Indo, Seager Inc, Singapore Polytechnic and many more... | | |
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Package A: Airfare + Accommodation + Tour |
Sign up by 20 December 2009 |
Sign up by 15 January 2010 |
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Single Occupancy ^ |
S$7,200* |
S$7,500* |
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Twin Occupancy # |
S$6,550* |
$6,850* |
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Package B: Accommodation + Tour |
Sign up by 20 December 2009 |
Sign up by 15 January 2010 |
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Single Occupancy |
S$4,700* |
S$5,000* |
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Twin Occupancy |
S$4,050* |
S$4,350* |
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^ Travel & return on the same day & flight [S$7,500 (sign up by 20 Dec 09)/S$7,800 (sign up by 15 Jan 10) per person if fewer than 12 participants] # Travel & return on the same day & flight [S$6,850 (sign up by 20 Dec 09)/S$7,150 (sign up by 15 Jan 10) per person if fewer than 12 participants] * S$400 discount for SRA member |
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Costs included in the packages are:
- SQ Economy class flight from Singapore to Los Angeles on 5 March 2010, and return from Las Vegas to Singapore on 13 March 2010 (Package A only)
- Airport transfer in Los Angeles and Las Vegas (Package A only)
- Hotel accommodation (single/twin occupancy) for the duration of the programme
- Land transport in Los Angeles and Las Vegas pertaining to the programme
- Land transport from Los Angeles to Las Vegas
- GlobalShop registration to the Expo Hall from 10-12 March 2010
- Closing Dinner Meeting on 12 March 2010 evening
Both packages exclude cost for:
- Registration fee for GlobalShop 2010 individual conference sessions
- Visa to USA (where applicable)
Sign up by 20 December 2009 to enjoy early bird rates!

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